Leveraging Human Psychology
For Maximum Business Success
EXPERIENCES
DRIVE
OUTCOMES
EXPERIENCES
DRIVE
OUTCOMES
Kenneth Parsons is an experienced senior executive in the fast-paced media & technology industry, who's spent over 20 years spearheading innovation at SiriusXM, resulting in massive corporate growth from new product verticals, new technological solutions to core business challenges, and elegant new experiences that delight customers.
Kenneth specializes in delivering results at the intersection of new product development, business strategy, and digital user-experience design, all done by managing and motivating diverse and geographically remote working teams as well as engaging key external partners and c-suite executives alike.
He's delivered patent-pending, award-winning, cutting-edge platforms for entertainment in vehicles, as well as founded and grown the SiriusXM mobile streaming apps business to over a billion dollars of revenue per year, earning #1 app store rankings (and 5 star reviews) along the way.
With his forthcoming book "EXPERIENCES DRIVE OUTCOMES" he aims to help current and aspiring business leaders deliver compelling experiences to customers, employees, partners and more by decoding fundamental truths about human nature so that they can be successful in every business endeavor they undertake.
About The Author
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